VARIAS
Company
sweater
Branding
Visual design
Company sweater designed for digital agency Varias.
The design was inspired by the company’s logo of a chameleon to imply its ability to adapt. Varias had been attempting to move away from the logo, but maintain the symbolism behind it.
Intention was to create a mythical representation of the chameleon, visualizing not only its ability to adapt, but also to absorb its surroundings.